Why should property sellers consider adding a floorplan to their marketing strategy?
When selling your home, a beautifully-written description and appealing photographs are two key parts of your overall marketing strategy. However, there is another vital element that many prospective buyers will be keen to cast an eye over.
Recent research highlights that floorplans are an important factor for buyers when considering a property. But what makes a floorplan an effective marketing tool?
Dating back to the 1930s, this architect-type illustration shows the arrangement of rooms per storey in a property. Floorplans act as a detailed map, presenting a general overview of the home, including: walls, doors, windows, stairs, room types, room sizes and wall lengths.
For many, a floorplan is seen as just as important as – if not more than – the property image and description. While a small number of home-hunters may avoid clicking on a floorplan in favour of photos of plush furniture, a vast majority of buyers would rather examine the floorplan of the home to determine its adaptability.
Properties that include a floorplan tend to attract more interest than those that don’t, as floorplans typically show the relationship between rooms and spaces, communicating how one can move through a property.
According to Rightmove research, some UK buyers claim that they were less likely to enquire about a property without a floorplan, while one in 10 buyers said that they would never arrange to view a property if they had not seen a floorplan first.
While professional photographs of a property can be enticing, some prospective buyers would rather know the dimensions and measurements of a room; this makes it easier to visualise the layout of the room and better understand the general flow of the property.
There is always a risk of having clutter in the home during the viewing process, but this isn’t a problem when it comes to floorplans. As a floorplan does not include any personalisation, potential buyers are able to see the property as their own and not someone else’s.
Floorplans are also helpful during a viewing; buyers can use a printed version to make notes and annotations as they walk around the property. Even after a viewing, when potential buyers are considering making structural alterations to the property to suit their own personal needs – such as knocking down walls or creating an additional room – they can cite the floorplan to see if it is possible.
If you’re looking to sell your home and have not considered a floorplan, we at Elliott Booth can help you to get started. We include a free floorplan when you market your property with us.
It’s clear that floorplans are becoming increasingly important when marketing your property and provide a real advantage to sellers. Without this great marketing tool, you could potentially miss out on viewings, enquiries and ultimately an eager buyer.